OUR NEWS

MEDALIST® announces the appointment of new representative agencies for 2009

READING, Pa. (January 7, 2009) - MEDALIST® Performance Sports Apparel, Inc., a leading producer of high performance technical fabrics and apparel, announces the appointment of three new manufacturer representative agencies. Sportco Marketing, Inc., The Holland Group, Inc., and National Marketing Group, will manage the growth of MEDALIST in multiple business categories across the U.S. market.

Sportco Marketing, Inc., in Worthington, Ohio, has been appointed to manage the hunt, outdoor and tactical business segments in the Northeast and portions of the Mid-west. With over 30 years of experience in the sporting goods industry and 17 field sales professionals, Sportco has delivered solid performance for their manufacturing partners in  “Big Box” retail, independent dealers and distributors throughout their region.

The Holland Group, Inc., in Mendota Heights, Minnesota, who has recently realigned their agency to focus on high quality apparel and footwear lines, will oversee business development in the hunting and outdoor channels in Minnesota, Wisconsin, Illinois, Iowa and Missouri.  President David Holland has over 30 years experience in these channels, most recently representing Columbia Sportswear from 1999-2008.

National Marketing Group (NMG), in Denver, Co., is headed by sporting goods veteran Dave Campbell and will bring a wealth of knowledge and experience to the MEDALIST team. NMG will oversee the hunt, outdoor and tactical markets in the 13 western states, along with Nebraska and Kansas. The agency has representatives in seven strategic locations throughout the region that will deal with independent dealers, key retailers and e-commerce customers. “We are looking forward to the opportunities this line brings to our customers with its unique technology and user performance satisfaction,” said Campbell, president of NMG. The depth of coverage and new market development will add significant presence of MEDALIST throughout the western U.S.
   
“MEDALIST Performance Sports Apparel is excited about our new representation appointments,” said Dan Obergfell, executive vice president, sales and marketing for MEDALIST.  “Through a combination of experience, depth and specific market penetration, these three groups will provide stability with our current retail partners, add new and create deeper relationships with the dealer base and help to develop emerging market customers as we expand our hunt, outdoor and tactical products and apparel lines in the coming years.”

In today’s crowded market of exposed brands and products, customers have to make smart choices. MEDALIST is dedicated to creating and delivering apparel and products that offer consumers a perfect mix of exclusive technology, satisfaction and performance.


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About MEDALIST
The MEDALIST® brand dates back to 1898, and today MEDALIST® provides innovative apparel solutions to a wide range of consumers in the athletic, hunting, winter sports, outdoors, military, and law enforcement markets. World-class athletes, professional hunters, outdoor enthusiasts and NASA astronauts wear our products. MEDALIST® is committed to providing apparel with the highest level of technology, performance and comfort for the most extreme conditions.

11/14/2008

Aboard the shuttle are Commander Chris Ferguson, Pilot Eric Boe and mission specialists Don Pettit, Steve Bowen, Heidemarie Stefanyshyn-Piper, Shane Kimbrough and Sandra Magnus. The station crew, Commander Mike Fincke and flight engineers Yury Lonchakov and Greg Chamitoff, watched the Kennedy Space Center launch on a special television feed from Mission Control.

Magnus will become a station crew member, beginning a three-month stay shortly after docking. She will replace Chamitoff, who will return to Earth aboard Endeavour to end his six-month stay in space.

During the 15-day mission, spacewalking crew members Piper, Bowen and Kimbrough will rotate on four spacewalks. Most of their time outside will focus on fixing the ailing starboard Solar Alpha Rotary Joint. They also will replace a depleted nitrogen tank, relocate hand-propelled carts that run along the rails of the station's main truss and lubricate the grapple fixture on the end of the station's Canadarm2. Additionally, they will install global positioning system antennas and a new television camera on the truss.

Endeavour will deliver to the station water recycling racks, a second toilet, a new exercise device, food warmers, a refrigerator, an experiment freezer and a combustion science experiment rack. Much of the material brought up by Endeavour is in the multi-purpose logistics module Leonardo, to be removed from the shuttle cargo bay Monday and attached to the station for unloading.

The crew will begin a sleep period at about 1:55 a.m. Saturday and awaken at 9:55 a.m. The next shuttle status report will be issued after crew wakeup, or earlier if events warrant.

For more info and the track the mission click here.

9/4/08

Jens Pulver Vs. Leonard Garcia Added To WEC 36 On Nov. 5th

The WEC has made a rumored fight between former UFC Lightweight Champion Jens Pulver and 145lb stand out Leonard Garcia official for WEC 36 on November 5th. The event is set to take place from the Seminole Hard Rock Hotel And Casino.

WEC 36 is to air on VS. network 11/5 starting at 7 p.m. ET

9/3/08

Medalist Women’s Cheyenne Series Wins Award from Field & Stream Magazine

Medalist is proud to announce that our Women’s Cheyenne shirt and pant were one of the “Tester’s Picks” in the Field & Stream 2008 “Best of the Best” Awards. The Women’s Medalist Cheyenne shirt and pant were developed for the rapidly growing number of women hunters. The button front shirt has chest pockets for all the essentials. The six pocket pant offers a drawstring cord at the leg opening that can be worn inside or outside the boot.

• Silvermax technology – Our technology provides undetected scent-free protection requiring no activation. The easy care fabric is soft, moisture wicking, quick drying, fade resistant, and provides noise free movement. Best of all, this technology is good for the life of the garment! It’s no surprise that NASA has chosen Medalist Silvermax products!

• Garment fit – The Cheyenne shirt and pant are designed and contoured for a woman’s body.

• Versatility – With its thermodynamic body temperature regulation, the Cheyenne shirt and pant are ideal as an outerwear piece for the warm season or as a layering piece for colder conditions.

The Women’s Cheyenne shirt and pant are available in sizes S-2XL in the Realtree AP pattern.

The Cheyenne shirt and pant are also available for Men in Sizes S-4XL in the Realtree AP, Mossy Oak New Break Up, and Mossy Oak Treestand patterns.

link: Field & Stream